About Us

We the New World Health Care Pvt. Ltd., registered as a personal care, cosmetic and toiletries manufacturing company of Gujarat, India. Having ISO, WHO-GMP, FDA credential as a renowned manufacturing company of Gujarat who has purchased brand “Choice” along with Infrastructure, Services & Technical Know-how from Choice Laboratories Ltd. having experience of more than three decades. Now Choice brand and entire services has been taken over by New World Health Care Pvt. Ltd., the group of seasoned entrepreneurs and innovative teams to serve the best quality and life cycle products in FMCG segment.

Company Profile
New World Health Care is a dominant player in the global personal hygiene market. It has a synergistically integrated growth model and an intrinsically focused business perspective. The sheer dynamism of the company's strategic vision ensures cost effective value added solutions for its customers. The competitive edge gets exhibited through constant technology upgradation, innovative product formulations and a commitment to quality which is all encompassing.

New World Health Care's ISO 9001 certified plants employ advanced technological structures. The dynamically monitored and modulated processes ensure a stringent and consistent quality standard at par with globally benchmarked parameters.

Exhibiting exponential growth the company is backed by the dynamic velocity of its intellectual capital. Research & Development forms an integral part of company's commitment to total quality consciousness. A streamlined logistical network of the company allows strict adherence to delivery schedules across the globe. Catering to an international clutch of diverse client groups, New World Health Care, owes its success to a well known attitude of doing business globally. An attitude which is totally customer focused.

- In order to facilitate translation of customer needs into performance we have:
  • An in house Art Department capable of addressing all your designing and artwork needs.
  • An in house laboratory employing dynamically monitored & modulated quality checks, which are globally bench marked including microbiological testing. The laboratory is approved by the Food & Drug Control of India. It is manned by a team of 5 qualified chemists.
  • A state of the art pilot plant enables us to take trial batches for new formulation prior to undertaking full scale production.
  • A logistics department experienced in handling air, sea as well as land transport. The department handles container movements of 600-700 TEUs annual.


To be recognized as a leading player in the global oral hygiene market

To be a strategic supply partner to leading Supermarkets, Import Distributors and Private Labels.

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